AI Marketing Manager

From research and ideation to text-, image- and video-creation with digital avatars. A learning path for creative and marketing oriented people.

9 hours

of video content

From research and ideation to text-, image- and video-creation with digital avatars. A learning path for creative and marketing oriented people.

➡️ About this Learning Path

This comprehensive learning path empowers marketing professionals to harness the power of Generative AI for creating and executing innovative marketing strategies. Starting with an overview of AI’s impact on the creative industry, the path delves into using tools like ChatGPT, MidJourney, and Stable Diffusion for content generation. It also focuses on ideation, crafting text, image, and video assets, and optimizing marketing workflows. Advanced SEO strategies, customer communication, and ethical AI usage are integral parts of this learning experience.

The learning path is ideal for AI Marketing Managers who already have experience in the field of marketing and want to significantly expand their expertise through the use of Generative AI. It is aimed at professionals who are ready to dive deep into the technical aspects and develop innovative, data-driven marketing strategies.

In the learning path "AI Marketing Manager:in," you will learn how Generative AI is transforming the creative industry and what impact this has on user behavior and new work. You will develop expertise in effective communication and leadership using Generative AI, consider ethical aspects, and be introduced to safe handling of ChatGPT and other AI platforms. Additional content includes advanced prompt engineering for language models, the creation and application of custom GPTs for specific marketing texts, and the use of Generative AI for in-depth research. Additionally, you will learn how to create visual assets with Midjourney that are consistent with the brand image.