In this course, you will learn how Generative AI supports creativity and helps to create customized content without falling into generic content. You will understand why Generative AI is not a replacement for human copywriters, but a valuable tool that complements human qualities such as empathy and audience understanding. You'll learn where automation makes sense, such as in product descriptions, and how to effectively use AI as a creative sparring partner. Additionally, you'll develop a mindset that sees AI as a helper that continuously contributes to improving your work.